Undergarments Uncovered!

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Undergarments as we know them today were first sold to promote cleanliness and improve the comfort of wearing clothing. The idea that they one day would be considered fashionable was not even a thought. Today underwear is marketed and sold just as much as the clothing we cover them with.

Underwear advertisements started as early as 1880’s but didn’t show any underwear, only text, then when images started being included, only classical statues with undergarments superimposed over them, or dressed people holding underwear up in front of them were shown. The early 1900’s included illustrations of women and men wearing underwear and only once photographic images took off in advertising did we see the first models very modestly modelling the latest undergarments.

Calvin Klein revolutionised underwear advertising in the early 80’s by adding sex appeal to the advertisements. It wasn’t until the 2000’s that we started seeing men and women together in underwear ads. The last 13 years have seen underwear and lingerie advertising take some momentous risks. Celebrities have taken advantage of the publicity that comes with posing near nude in your underwear for the public to admire. Celebs like Eva Medes, Cristiano Rinaldo, Rihanna, David Beckham and many more have all taken the risk and received valuable publicity and a healthy pay check.

Advertising content has become increasingly controversial and sexual, each year pushing the boundaries. Many campaigns that are banned are launched online or in some countries the sensors take weeks to respond making any censorship and banning pointless. With lingerie and underwear becoming increasingly revealing and micro and advertising exhausting every possible sexual and controversial innuendo it makes a person wonder what next? What is the ultimate new undergarment design and how else can it possibly be advertised to capture the publics attention in the future?

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Kobi Levi – footwear designer interview

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We at Xpresso were extremely excited to interview Kobi Levi. He specializes in footwear design and development and has produced some of the most interesting and creative footwear designs out there.

Xpresso: Tell us a little bit about your background and how you got into designing?

Kobi:I was always fascinated with the shapes of footwear and saw them as wearable sculptures. My first designs were created when I was in high-school. They were made from cardboard back then. I wanted to show my own point of view with my artistic designs. So I studied design in college and also went to “old school” shoe makers to learn the technical aspects of the craft. This way I acquired the tools to create my designs by myself.

Xpresso: What is the best part about your job?

Kobi: Once all the hard work of designing and developing a new style is done, the best part for me is to see how an image or an idea, that was alive only in my mind, has come to life and I can touch it and use it. Realizing an idea into a materialized object is really great. I also love to see people wearing my designs and enjoying them.

Xpresso: We were amazed when we saw your latest collection. What was your inspiration?

Kobi: I don’t really design according to collections. I work to develop artistic designs all the time. Every few weeks or months I publish a new one. Inspiration can come from everywhere and everything. I like to take inspirations for my work from different aspects of life, not necessarily other designs or a specific subject.

Xpresso: Do you have a favorite design, if so, which and why?

Kobi: Usually each time a new design is created it becomes my favorite for a while. But really I like all of them. They are like children to me.

Xpresso: What did you do before you got into designing?

Kobi: I was always designing shoes, bags, even wedding dresses for a while. Shoe design is my main vocation and sole occupation.

Xpresso: What can we expect to see in the future from you?

Kobi: First, a new website is to air very soon. It’s really exciting because it will show all the designs so far. New styles are also coming soon. Some are inspired by sea creatures and other animals too. I also plan to show some men styles.

Xpresso: Advice to anyone looking for a career in designing/fashion?

Kobi: Work hard and stay focused on your passion!

You can find out more about Kobi at: kobilevidesign.blogspot.com